Fast and Data-Driven CRM
This CRM system was built for a client who needed powerful tools to analyze customer information and quickly search through large datasets. The solution delivers a clean, user-friendly interface with advanced filtering and reporting capabilities, making it easy to uncover insights, track trends, and support smarter decision-making.
Problem
The client wanted to build their own CRM to better serve their sales and marketing teams. Their existing third-party software had an outdated interface, limited filtering, and a cluttered user experience filled with unnecessary features. It slowed down daily operations and made data analysis frustrating. The client needed a clean, intuitive system designed around their real business needs — not the other way around.
Solution
As the product designer, I worked closely with stakeholders to understand each team’s workflow and design a CRM that truly fits their needs. I developed a cohesive design system, built the core functionality, and created key product destinations that simplify navigation and insight use. The result is a flexible, scalable platform ready to be filled with company data — one that can grow seamlessly alongside the team, with pages and features easy to expand as needs evolve.
Design system allows new pages and features to be built quickly while maintaining a cohesive look and feel across the entire platform.
Some elements:
© 2025
Oleksandr Chaban